Its key to the project’s success to remember that the only interaction the users have with the data is through the reporting tool. Regardless of how elegant the database structure is, the users will not be well served if that data is not presented in a useful way in the final visualizations. Presenting the KPIs (Key Performance Indicators) that will help with day-to-day operations was established in the data assessment phase of the project, but the visualization phase is where that data is put to use.
Providing users with the ability to change measures being analyzed is a powerful way to provide insights and it leverages all the existing visualizations. With this methodology, users can quickly switch between gross sales, profit, quantity, or any other measure, all while viewing the same analytical dashboard.
